For the reveal of the all-new RC and RC F we created a fold-out sheet to have a poster image of the new RC F. The cars featured were prototypes that were under embargo so we photographed the location with a stand-in and then shot the cars in studio. Sean Klingelhoefer created the images. The color cars on a B/W background was part of the campaign look which included a launch video. "#asphaltup" was the campaign signature.