For the launch of the HS, Lexus landed on the phrase of "Hello Someday" as the moniker of the campaign.  The HS was to be an expression of an urban luxury sedan for Lexus. A hybrid vehicle that focused on city utility for 4-5 passengers. The vehicle was difficult to portray from the standpoint of its shape. A long greenhouse and short hood made it feel much smaller than it was. Michael Schnabel helped us create a world where the vehicle felt aspirational yet current. Recom did the CGI cars and image finishing.