Since 2014, I had been the Creative Director for Lexus visualizers. I have worked with multiple vendors to create thousands of vehicle impressions. Those vehicles have been used as a primary source for digital advertising across all brand platforms. My team’s role was to do initial camera, lighting, color & finish, to then present to clients and address all comments by stakeholders. These assets have been used in everything from print ads to banner work and continue today to be a staple of Lexus advertising.

In 2018 Team One created TiltShift to garage and take over responsibilities for these assets. I guided this group with my team and was the primary creative to help them achieve results that befitted Lexus.