• Lexus
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Kevin Andrew Mitchell

Creative Direction / Art Direction / Graphic Design

  • Lexus
  • Other Work
  • About
  • Contact

Lexus.com CD

From 2013, I served as AD/CD for layout and image fulfillment for the re-launch of Lexus.com. The site design was created by HUGE. I served as the initial creative liason for art direction and then worked with account and other CDs to determine featured storylines. My team generated layouts and presented to clients for both home pages and model pages. I was involved in day-to-day discussions with producers, retouchers, clients, developers, etc. and occasionally handled layouts.

The site was image heavy and required a lot of maintenance to keep updated. My team created large decks that were presented to clients for launches and updates. I was involved in both higher level discussions and presentations for both the evolution of the site and the execution of the elements to fulfill client’s wishes.

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