The launch of the new IS was a pivotal moment for Lexus. They had worked very hard to make this vehicle a legitimate competitor to the BMW 3 series. The car was developed exhaustively on the track to create a first class driving experience. They were very excited with their result.

With that insight, I pushed to shoot the vehicle on a track (something we hadn't really done with Lexus), and tout the vehicle's driving dynamics. 

Marcus Phillip Sauer shot the vehicle and we created a suite of sharp, distinctive images. The story and look was later picked up and used for video shoot, which later was cut in to a TV spot.