• Lexus
  • Other Work
  • About
  • Contact

Kevin Andrew Mitchell

Creative Direction / Art Direction / Graphic Design

  • Lexus
  • Other Work
  • About
  • Contact

IS Standing Still

This piece was initiated by a client request to do a “virtual tour” that could not be funded through traditional broadcast means. We were challenged to do something in CGI. Conceptually, I realized that we needed to keep the vehicle still and move camera and light to create a dynamic portrayal. Client and agency were very happy overall, and has served as a milestone moving forward.

We worked with Rotor Studios in Australia. I did an initial model for the structure in SketchUp which served to communicate the idea and possibilities of the space. It was then rebuilt and customized to suit the camera angles. Phil Glist wrote the script. This was in 2013.

Powered by Squarespace.